How much art do you need before launching your Steam page?
Contrary to what you might believe, the purpose of your marketing and store assets isn’t to define what the game looks like. At least not immediately…
What Visuals to include in your press kit?
We decided to play the role of Press Kit Rangers this time.
My artist colleagues have decades of combined expertise designing marketing materials & assets.
Yours truly is heading into the 5th year as a games journalist.
So what better combo to teach you all you need to know about your press kit visuals? Exactly. There’s none.
Why you should use gen-AI for your game art… not
You probably don’t need any extra convincing if you’re reading this article.
You probably know that using generative AI tools for your game art is synonymous with hitting yourself in the balls with a sledgehammer.
Or you simply want to understand the long-lasting damage that AI-generated art can have on your game, on your studio, and on the industry.
What the heck is Visual Development? Why does my game studio need it?
Let’s say you’re a Spanish speaker travelling to Germany.
You don’t speak German.
You enter a restaurant where the staff doesn’t speak English or Spanish.
A real conundrum, ain’t it?