Key Art, Store Assets & Marketing Visuals for Indie & AA Games

What’s the job of the first date?
To get a second DATE.

YOUR MARKETING assets SHOULD do the same.

The first touch-point with your game will likely be visual.

It could be your reveal trailer.

Could be your key art in an article.

Could be your capsule art when browsing Steam.

Or even a poster during a physical event that draws them to your booth.

You don’t want to f*ck that first impression up.

Which means you need marketing visuals and store assets that make your game:

  • readable - your players understand the message.

  • memorable - makes them pause when browsing.

  • worth clicking on

Good marketing art stops people from scrolling past your game.

Your marketing art has a simple job:
HOOK PEOPLE ASAP!

You need to communicate genre, mood, quality, and
your emotional hook quickly.

Failing to do so makes people:

  • scroll past you on social media or stores like Steam.

  • walk past your booth at festivals and in-person events.

  • ignore the physical and digital ad space you purchase.

You want to design these assets with impact and clarity.

Let's talk!

What we create

Depending on your project, we can support you with:

Key Art

Store Assets

Steam Capsule Art

Splash Art & Campaign Visuals

Cover Art

Social Media Banners

Trailer Thumbnails

Let's talk!

Steam Capsule Art & Store Assets

A fantasy scene with a dark figure with glowing eyes, long hair, pointed ears, and antlers, standing in front of a glowing sign that spells out 'WILLOWING'. The background has ancient ruins and floating blue butterflies in a mystical atmosphere.

They need to work at small sizes.

They need strong contrast.

They need readable logos.

They need a clear visual hierarchy.

A beautiful image can still fail if players don’t understand it in half a second.

We design Steam capsules and store visuals with that in mind - attractive, readable, and built around the feeling of your game.

Your Steam capsules aren’t just cropped artwork.

Artwork for the game "Will Waking" showing a mysterious figure with glowing eyes and long flowing hair, surrounded by glowing butterflies and the title "WILLOWING" in stylized text.
A fantasy-style digital artwork featuring a dark figure with glowing eyes and long, flowing blonde hair, surrounded by glowing blue butterflies. The word 'WILLOWING' is prominently displayed above the figure's head in luminous white letters.
Artwork for the game 'Will Wailing' featuring a mysterious figure with glowing eyes, long flowing hair, and surrounded by glowing butterflies.
The image features the title "Will Waking" with a glowing, mystical font, set against a dark background. A character with glowing eyes and long, flowing hair appears beneath the title, with several glowing blue butterflies and insects surrounding her.
Let's talk

Your game appears in more than one place.

Crowd inside a game store at a convention or event, with visible banners for games including 'Boss Fighters' and various family and children's games.

Look stylish

everywhere!

  • Press kits

  • Magazines

  • Your Mom’s Kitchen

  • Digital stores

  • Social media

  • Pitch decks

  • Trailers

  • Posters

  • Festivals

You want a consistent visual language across these touchpoints.

Because you want your game to feel recognizable wherever players see it.

Let's talk
The image is a colorful animated illustration of superheroes standing on a city street at sunset. The words "Hero Zero" are displayed at the top. In the foreground, scattered around, are video game controllers, a Rubik's cube, a rubber duck, and various electronic devices. The superheroes include a woman with green glasses and a red cape, a small girl, and a large villainous figure with glowing eyes and a menacing grin.

How the process usually works

1. Positioning

We look at your game, audience, genre, emotional hook, and existing visuals.

2. Visual Direction

We define what the artwork needs to communicate - mood, world, character, genre, and player promise.

3. Composition & Sketches

We explore layouts that work for covers, capsules, banners, thumbnails, and other formats.

4. Final Artwork

We create the final marketing visual with strong readability, polish, and platform use in mind.

5. Format Adaptation

We adapt the artwork into the needed assets - Steam capsules, banners, posters, wallpapers, social crops, or campaign formats.

Let's talk

Trailer Editing for Store Pages

Your Steam trailer grabs the most attention on your store page.

We offer trailer editing focused on pacing, atmosphere, and emotional impact.

We can use your gameplay footage, graphics, and existing material.
Or we can create the assets for the trailer ourselves.

If you’re an Indie or AA game, your trailer is one of the most important marketing assets you have.

Learn more

Let’s make your game stand out!

Send us your game, current store page, or existing artwork.
We’ll help define & refine your marketing assets to get the most visibility.

Let's talk